Integration of state-of-the-art tools like OptimalSort, Treejack, Usertesting.com, SurveyGizmo, and Chalkmark speed delivery of results to teams. Flexibility and innovation are what help to produce results on time and on budget. Contact jratner at askwhyresearch dot com to discuss your research questions!
My mantras for being a successful researcher:
- “Stop Guessing.” Infuse user experience (UX) data into everyday hallway conversations.
- “Be the user advocate.” Champion the user experience through storytelling.
- “Humanize the user.” Understand the emotional experience underlying the behavior.